I don’t dabble that much on non core markets, but in 2006 I did have a play at the Eurovision song contest. After boring myself with the entrants my evening was lit up by the performance of Lordi which was hilarious to see in a straight laced contest such as the Eurovision. Soon after the voting started it was clear the voters were sending a signal to the contest and the rest, as they say, is history.

As soon as I saw the voting patterns I had to place a bet on Lordi, here is a graph of what happened next. The Finnish competitors changed the face of the competition forever.