Betfair to do fixed odds betting sportsbook

[steven1976]

"The biggest problem is 'Joe Punter' doesn't want the hassle of dealing with complicated procedures and so on. He just wants to shove his tenner on something. That is where traditional bookmakers win at the moment and I don't see that really changing much, subject to what we expect to see"

I agree.

Im presuming BF are only doing their sports book on the internet? Why don't they open physical shops? Surely that's where the real money is for the exchanges also?

[Euler]

They have missed a trick by alienating the commercial community. If they partnered people with routes to market then they could reach these customers. They wouldn't need to bear the cost they just need to team up with people who can reach 'joe punter'

[steven1976]

Im sure it will get there in the end (exchanges), whether its betfair, betdaq, a new player or traditional bookies there is obviously space in the market for exchanges. Im sure if people saw you can lay a horse at 1.2 on the high street to win 10 quid for a 2 quid bet they would be all over it.

Considering, BF 60% PC, do the traditional bookmakers now not have an opportunity in the exchange market to invite traders into their shops with zero commission but with their margin built into the book? Is this what you mean anyway peter about joining in a partnership with other routes?

[Ferru123]

Anyone noticed any changes in the Betfair markets since the sportsbook was introduced?

Jeff

[andyfuller]

Didn't realise it had been launched? Got the link to it Jeff?

[Ferru123]

Hi Andy

According to the article in the link below (previously posted in this thread), 'Multiples integrated into the betslip are the first wave of the project and were launched last week', but that's all I know.

http://views.betfair.com/2012/04/betfai ... ull-story/

Jeff

[Groovyelms]

Im sure it will get there in the end (exchanges), whether its betfair, betdaq, a new player or traditional bookies there is obviously space in the market for exchanges. Im sure if people saw you can lay a horse at 1.2 on the high street to win 10 quid for a 2 quid bet they would be all over it.

Considering, BF 60% PC, do the traditional bookmakers now not have an opportunity in the exchange market to invite traders into their shops with zero commission but with their margin built into the book? Is this what you mean anyway peter about joining in a partnership with other routes?

Interesting thread and it will be interesting to see how it unfolds. The comment above in the first paragragh on laying, is obvious to us. BUT I don't think Joe punter will be able to get their heads round this. I have found that alot of very bright guys don't get this concept at the first attempt.... As PW said earlier betfair could have partnered the existing bookies setups and made plenty of money...
groovy

[Euler]

Looks like they are going for a go live of early June according to industry sources.

[PeterLe]

Hi
here is the latest:-

http://www.telegraph.co.uk/finance/news ... bsite.html

I'm very interested to see how this works in practice.
Regards
Peter

[DogBolter]

Having just spent £149.99 on Bet Angel Pro, I can only hope we don't loose P2P or have it mortally wounded. If Betfair want to take on the big boys WHill and B365 then they need to up their customer service game and improve the fixed odds as I can't see them managing this I wouldn't be too concerned about the P2P just yet.