General discussion : UK advertising regulator to ban targeted in-play ads

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Euler
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Wed Feb 14, 2018 2:18 pm

UK regulatory body the Committee of Advertising Practice has moved to ban adverts that appeal to problem gamblers, including targeted in-play sports betting offers.

Setting out a new code that advertisers in the UK must abide by, the rules now include host of restrictions, including a ban on ads that “exploit people’s vulnerabilities or play fast and loose with eye-catching free bet and bonus offers”.

Overseen by the Advertising Standards Authority, the code also sets out a ban on adverts that “create an inappropriate sense of urgency, like those including ‘bet now!’ offers during live events."

The regulator is also clamping down on the “trivialisation of gambling” and an emphasis on giving punters “money motives” for gambling, while adverts that give an “irresponsible perception of risk or control” will be banned.

In addition, gambling companies will be told to be more responsible in regard to offering free bets and bonuses, in a move that reflects a message from the UK Competition and Market Authority.

The new code will come into effect from April 2, although standards applying to free bets and standards will be applicable from tomorrow (Thursday).

http://www.igamingbusiness.com/news/uk- ... d-play-ads

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SeaHorseRacing
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Wed Feb 14, 2018 2:24 pm

At last! :D

Not enough IMO. Adverts should be banned full stop.

Niko
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Wed Feb 14, 2018 2:40 pm

That will impact the matched betting community!!

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Euler
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Wed Feb 14, 2018 3:21 pm

Ray Winstone is going to be a bit pissed off

tc_uk
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Wed Feb 14, 2018 3:28 pm

Niko wrote:
Wed Feb 14, 2018 2:40 pm
That will impact the matched betting community!!
Potentially, but only if they completely ban free bets and money back offers.

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