The exchange is a very reliable and riskless cash cow for PaddyPower/Betfair, but it doesnt grow so they focus on other things.acecard wrote: ↑Fri Jun 28, 2019 6:50 pmIt is this that I think about the most.........do you think bookmakers have bought exchanges in order to crush them, or is this a more sustainable model for them to run? After all, profit is almost guaranteed by way of commission (and PC!). I know the bookie model is also guaranteed profit, but there is massive variance involved in that, and the need to employ analysts to set the prices.......exchanges seem like a much better business to run IMO.
Maybe that could change if they promoted it more but for the time being they just run it with low priority and pocket the commission.
But I think that the exchange is there to stay and If they would just shut it down then someone else would take over very quickly.
Even unfriendly UK legislation would just mean that the exchange would move to perhaps Malta or somewhere else.