New Betfair Exchange TV commercial!

[acecard]

Anyone else seen the new Betfair Exchange TV commercial with Clive Owen?! Admittedly it was only on ITV2, but still, ive never seen anything like that before, and the first time I've ever heard sports trading mentioned outside of the internet!

Could this be the start of a new focus on pushing the exchange model and higher levels of liquidity??!!

[Dallas]

Was that the one in a restaurant?

If it was I did briefly catch it the other day

[Kai]

https://www.youtube.com/watch?v=0JCyWWLVVrg

Big fan of Clive Owen, mostly because he's a Liverpool fan

[Kai]

He explains the Exchange in more detail in the other commercial.

https://www.youtube.com/watch?v=jRu6D2tKgQQ

[Derek27]

He explains the Exchange in more detail in the other commercial.

https://www.youtube.com/watch?v=jRu6D2tKgQQ

I've only seen a very shortened version of this one on Sky News. Bit confused about what peanuts have to do with trading.

[acecard]

Was that the one in a restaurant?

If it was I did briefly catch it the other day

In this one he was sat on a bench eating nuts! So there is more than one!! Interesting!

[acecard]

He explains the Exchange in more detail in the other commercial.

https://www.youtube.com/watch?v=jRu6D2tKgQQ

I've only seen a very shortened version of this one on Sky News. Bit confused about what peanuts have to do with trading.

Perhaps they are trying to use peanuts as a metaphor for the amount of profit most can expect to make! Lol!

[Dallas]

Was that the one in a restaurant?

If it was I did briefly catch it the other day

In this one he was sat on a bench eating nuts! So there is more than one!! Interesting!

Y, the one I have seen was the first one Kai posted a link for.
I'd not seen the bench and nuts one until watching the 2nd link he posted above

[Kai]

I like the commercials, the use of peanuts was well made. It's interesting that he mentioned inplay horses and suggested a strategy for it, they probably feel that it's a market that could use more liquidity.

[MemphisFlash]

nobody wants to be paid in peanuts, lol.

Just seen it between the footy break

[ANGELS15]

I heard an audio Betfair ad a couple of days ago on the car radio. It briefly explained what the exchange was and that people could bet against an event. not sure it was a good idea to say in the ad 'you take the money off other punters when you win', although technically that happens with ordinary betting as bookies are using 'losing' money from punters to pay winners.

[jimibt]

hate to bring the positivity down a peg. it struck me that this series of adverts, aimed at the exchange, could well have been initiated after internal discussions across the group. it wouldn't surprise me if CERTAIN divisions have been given a mandate to gain more market share. a sink or swim operation.

targetted tv advertising is the traditional 1st rung in the ladder when trying to boost awareness/sales. as this campaign will incur a cost, it will be part of a much bigger strategy plan.

just my take, having worked at ITV in the commercial ops dept for 10 years (developer)!!

[bennyboy351]

hate to bring the positivity down a peg. it struck me that this series of adverts, aimed at the exchange, could well have been initiated after internal discussions across the group. it wouldn't surprise me if CERTAIN divisions have been given a mandate to gain more market share. a sink or swim operation.

targetted tv advertising is the traditional 1st rung in the ladder when trying to boost awareness/sales. as this campaign will incur a cost, it will be part of a much bigger strategy plan.

just my take, having worked at ITV in the commercial ops dept for 10 years (developer)!!

I reckon you're on the right track. Given BF'S general attitude towards its customers, I can't see them doing anything that wouldn't make their already rich execs even richer.......