The Thrill of Uncertainty

Trading is often about how to take the appropriate risk without exposing yourself to very human flaws.
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Euler
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By the end of the study, pigeons were pecking a food lever up to five times per second “for as long as fifteen hours without pausing longer than fifteen or twenty seconds during the whole period.”

B.F. Skinner made a pigeon lose its mind.

http://www.collaborativefund.com/blog/t ... certainty/

Summary: -

Researcher used Pigeons to see how the brain reacts to incentives

Fixed incentive - Brain doesn't get excited and slips into routine
Changing incentive - Brains gets excited tries to solve puzzle
Variable interval and payoff - Brains goes crazy and gets addicted
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