Why being relaxed makes us spend too much money

Trading is often about how to take the appropriate risk without exposing yourself to very human flaws.
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Iron
Posts: 6793
Joined: Fri Dec 11, 2009 10:51 pm

http://www.wired.co.uk/news/archive/201 ... ng-relaxed

Maybe the UK bookies should learn from Vegas, and create more relaxing environments than the current threadbare rooms with a few seats and pages of the RP stuck all over the walls. Some soothing music and a few plants wouldn't cost a fortune, for example, and would brighten up the environment.

Not only might it encourage existing customers to spend more, but it could also attract a wider demographic (in the same way that pubs have had to evolve in recent years to attract more female customers).

Jeff
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