http://youarenotsosmart.com/2011/03/25/ ... t-fallacy/
This explains a lot of what happens in the markets IMHO.
Jeff
Sunk cost fallacy
That reminds me of an article I read the other day, which basically said that blind testing showed that a £5 bottle of wine from your local supermarket might taste just as good as something twenty times the price!
http://www.telegraph.co.uk/foodanddrink ... wards.html
http://www.telegraph.co.uk/foodanddrink ... wards.html