I stopped following Paddy Power on Facebook ages ago as I was offended by one of their ads. I think they are targeting the sort of laddish, politically incorrect young man who reads Loaded, and figure something controversial is likely to increase their street cred with that audience. As a result, I suspect that they will see all the fuss that's being kicked up as being great for business.
The BBC and the Daily Mail are giving them publicity for free that money can't buy...
Jeff
Paddy Power and Oscar Pistorius
very good.
its beyound the pale how they thought an ad of this nature could be acceptable. real real low.
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- Posts: 4619
- Joined: Wed Mar 25, 2009 12:23 pm
Head in hands man is needed for Paddy Power's response:
Paddy Power Oscar Pistorius ad broke rules, ASA finds
http://www.bbc.co.uk/news/business-26642437
Paddy Power Oscar Pistorius ad broke rules, ASA finds
http://www.bbc.co.uk/news/business-26642437
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