Welcome to the Privacy Policy

General statement

Bet Angel and its associated companies value your business and have always aimed to be completely compliant with all revelant laws related to your personal data. We do not share, unless required to do so by law or contractual arrangement, your information with any third party. UK based, we are fully ICO registered and adhere to their guidelines. Thank you for trusting us.


This Policy applies to our websites, application, products or services that link to this policy or do not have a separate privacy policy (collectively our “Services”). This includes the Bet Angel software and related services such as server provision and training. If you are in any doubt as to whether this policy applies to you, please contact the data controller for clarification.

This purpose of this privacy policy is to give you a better understanding of:


Who is the Data Controller?

The data controller for this agreement is Bet Angel Limited

They can be reached at www.betangel.com/support/ our Customer Service team will be your initial point of contact if you wish to exercise your rights. Please see the 'Your Rights' section below.

Information we collect

When you use our Services, we collect the following types of information:

Information you provide us:

We collect information about you during the purchase process for any of our Services. This information may include, but is not limited to your name, postal address, e-mail address, phone number, and any other details as might be requested from you for the purpose of registration and/or continued use of our Services.

We may also collect information from you if you request information or customer support.

Additional Information collected:

We may also collect the following information:

  1. name, contact information and message if you contact us or participate in a survey, contest or promotion;
  2. details such as traffic information, location data and other communication data (including IP address and browser type) collected by your availing of the Services;
  3. device information including unique device identified;
  4. pages visited and content viewed, links and buttons clicked, URLs visited before and after you use our Service. For more information about cookies and how to manage them please see our Cookie Policy;
  5. information and communications on forums on the websites, including chat rooms and message boards, profile comments, and chat messaging with other users;
  6. your response to marketing campaigns from us or through our third parties i.e. open/click on such emails;
  7. your social media profile details (name, profile photo and other information you make available to us) when you connect with or contact us through a social media account;
  8. information derived based on profiling activity (see below); and
  9. information from third party databases to comply with our legal and regulatory obligations.

Third Party and Publicly Available Sources

Not all the personal information we hold about you will always come directly from you. We may also collect information from third parties such as our partners, service providers and publicly available websites (i.e. social media platforms). We may also do this to comply with our legal and regulatory obligations, offer Services we think may be of interest, to help us maintain data accuracy and provide and enhance our Services.

Please note that we do NOT collect or store your password or access information to your exchange accounts nor any specific activity you undertake on the exchange. Our service simply logs you into the exchange to transact and that process is strictly controlled and monitored by Betfair. For information relating to your account, security and privacy related to that exchange you will need to contact that specific exchange where you hold an account.

Cookie Collection

We collect browser and cookie information when you first navigate to our websites. We use cookies to give you a better customer experience and for use of access. Certain cookies will allow you to leave and re-enter our Websites without re-entering your password. This will be monitored by a web server. For more information on the use of cookies, how you can control their use, and information relating to our internet-based and mobile advertising, see our cookies policy here.

How do we use this information?

We process personal information for these Services - and business -related purposes:


We may also use personal information to enforce our terms and conditions.


If we send you a marketing message, it will include instructions on how to opt out of receiving these marketing communications in the future. Please remember that even if you opt out of receiving marketing emails, we may still send you important Service information related to your accounts and subscriptions.

Except where we use your personal data for marketing purposes on the basis of your prior written consent and subject to any opt out preferences you notify to us in respect of electronic direct marketing communications, we process personal data for marketing purposes as necessary for the purpose of our legitimate interests in promoting our products and services.


How is the information shared?

Your personal information may be transferred or disclosed to any company within the Group or, subject to appropriate agreement, to third parties. If you join any mailing or marketing list within our group we only use that for our own purposes and will not pass your details to a third party without your appropriate permission, or where we are required to do so to comply with applicable laws.

Within the Group:

Any reference to the "Group" within this Policy includes Bet Angel Limited and all or any of its direct or indirect subsidiary undertakings, joint venture partners, and their related companies wherever located in the world as may exist from time to time. Any member may use and share, within the group and with its advisors, the information you provide and other information it holds about you for the following purposes:


Our third-party service providers & partners:

The Group may, from time to time, retain trusted third parties to process your information to provide us with services globally, including for customer support, information technology, payments, sales, marketing, data analysis, research and surveys. As part our agreements with our partners, we may be required to share your information for the purposes these functions.

Third parties for legal reasons:

We will share personal information when we believe it is required, such as:


International Transfers

Bet Angel may operate businesses in multiple jurisdictions some of which are not located in the European Economic Area (“EEA”). Countries outside the EEA do not always have strong data protection laws. Where we transfer personal information from the EEA to other countries in which applicable laws do not offer the same level of data privacy protection as in your home country, we take measures to provide an appropriate level of data privacy protection. For example, we use approved contractual clauses, intragroup agreements and other measures designed to ensure that the recipients of your personal information protect it. We take steps to ensure that the information we collect is processed according to this privacy policy and the requirements of the applicable law wherever the data is located. Please contact us below if you require further information.

Your rights

Under the General Data Protection Regulation, you, as a data subject have a number of rights which are detailed below. Some of these only apply in specific circumstances and are qualified in several respects by exemptions in data protection legislation. We will advise you in our response to your request if we are relying on any such exemptions.


To opt out of marketing, you can use the unsubscribe link found in the marketing communication you receive from us. For other marketing preferences or if you are unable to locate an opt out link, use the "Contact Us" option within the relevant Service.


How to contact us

For any requests related to your personal information or any of your rights referenced above, please feel free to contact us at: -


Filing a complaint

If you are not satisfied with how we manage your personal data, you have a right to make a complaint to your local Data Protection Authority.

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